EL Artista Cigars has announced a new line extension for the David Ortiz line of cigars.
“David’s brand recognition is growing across many of his projects,” said Radhames ‘Ram’ Rodriguez, President of El Artista Cigars. “Over the last 3 years we have seen good growth in the Big Papi cigar line and we want cigar fans to have something new”.
Titled “The Slugger” after Ortiz’s signature home run style, the new brand is stronger and larger than its predecessor, Big Papi, (see our review here). The new blend features a stippled deep brown San Andres maduro wrapper, flavorful Dominican Negrito binder, and fillers from Dominican Republic, Nicaragua and the United States. In contrast to the first Ortiz cigar, which was a medium blend, The Slugger includes several ligero tobaccos for a noticeably stronger smoke.
“We have hosted dozens of events with Big Papi since 2016 and gathered a lot of feedback from fans about what the next blend should be like,” said Kevin Newman, Director of Sales & Marketing for El Artista Cigars. “Our Big Papi fans asked us to increase the power for the next blend; we not only increased the strength but made a bigger cigar packed with even more flavor”.
“I wanted a cigar size that better fits in my big hands, something that is big like me,” Ortiz said.
The Slugger comes in one size: Gordo XL, 7 x 60. Fans of the original Big Papi blend will recognize the handsome red and white Big Papi band on The Slugger, which is adorned with a contrasting navy-blue foot ribbon. Twenty cigars come in a beautiful blue and white piano-finished box and is retail priced at $12.50 per cigar.
World-wide launch of The Slugger is set for the 87th Annual IPCPR Trade Show in Las Vegas and El Artista expects to ship orders starting the second week of July, 2019.
Check out El Artista’s other new release; Buffalo Ten.