Royal Jamaica Cigars is making a comeback as a Casa de Montecristo exclusive. The brand was originally founded by James Frederick Gore in Jamaica in 1935 and earned a reputation for its use of high-quality local tobaccos. After the Cuban embargo, Royal Jamaica Cigars saw its popularity grow up until 1988 when Hurricane Gilbert wreaked havoc throughout the Caribbean Islands, South, Central and North Americas. Jamaica sustained more than $700 million in damages and the tobacco crops and Kingston factory that Royal Jamaica relied on made it impossible for the brand to continue.
More than 30 years later, Casa de Montecristo is reviving the brand with elegant new packaging and a blend to match those of the past that helped make Royal Jamaica a favorite for many cigar enthusiasts. To give the new blend life, Casa de Montecristo tapped PDR Cigar’s owner and master blender Abe Flores to create a blend that would proudly represent the Royal Jamaica brand. The result is a complex, flavorful, medium-bodied cigar that features an Ecuadorian Corojo wrapper, double Ecuadorian Habano binder, and all Dominican fillers. The blend offers a smooth smoking experience that delivers notes of cedar and light coffee. It finishes with a closed foot and the initial lighting accentuates the rich profile and depth of the Corojo wrapper.
“I was honored when asked to create a cigar blend which would carry the Royal Jamaica cigar brand,” says Flores. “We placed special attention on the tobaccos used because we wanted the legacy of Royal Jamaica to live on.”
Brand Winstead, CEO of Casa de Montecristo, added: “At Casa de Montecristo, we are always looking for ways to offer our adult clientele the highest quality products. We felt that Royal Jamaica fits in perfectly with our brand and what is expected of us. Master Blender Abe Flores created a rich and unique blend for our modern interpretation of this brand, and we look forward to presenting this exclusive brand to the public.”
Royal Jamaica will be offered in 20-count boxes and available in three sizes: Robusto (5 x 52), Toro (6 x 52), and Gran Corojo (6 x 47).
For additional information on this release, visit casademontecristo.com.