Grammy nominated recording artist Post Malone has a new release that’s about to drop–and it’s not at all what you think or would expect. The singer-songwriter, rapper, record producer and sometimes actor has unveiled his latest creation, Maison No. 9, a French rosé that will be released in June.
Post Malone created and developed Maison No. 9 with the help of friend and entrepreneur James Morrissey (Global Brand Equities) and Dre London (London Entertainment). This rosé was blended and created to break down the traditional perceptions around wine and its barrier for consumers. Maison No. 9 is described as a light, high-quality, accessible rosé Provence, France, that will be distributed and sold online and in retailers through E. & J. Gallo Winery.
In a press release, Post Malone says the idea for this wine came from his desire to bring together a best-in-class winery and his own love for the Mediterranean lifestyle and for rosé. Post Malone, Morrissey, and Dre spoke about the opportunity to collaborate on a wine project at dinner in Los Angeles before making a tripe to a vineyard in Provence days later. It was the group’s knowledge of the entertainment industry and a shared hustle mentality and love for wine that made the three entrepreneurs confident that they would be successful if they launched their own rosé into the world.
“Rosé is for when you want to get a little fancy,” Post Malone commented in the press release. “It’s a nice switch up and I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they saw the vision and we got to do some super cool stuff. Maison No. 9 goes down smooth, and you’re all going to love it!”
The group brought in winemaker Alexis Cornu, winner for fifteen gold medals and seven 90+ point rosé wines, to help blend and create Maison No. 9. Many grape varietals were tried and sampled over fifty blends before they settled on the final blend for their premium rosé wine.
“When the three of us decided to do this, we made it a priority to make something special. Even with hectic travel schedules, we make time to visit the winery frequently as it’s more than just a brand to us–it’s a lifestyle. We set out to bring the best French rosé to the modern consumer, with a brand that speaks their language,” states Morrissey, whose company, Global Brand Equities, creates premium wine and spirits brands in partnership with some of the world’s best recognized talent.
The name for the rosé was inspired by Post Malone’s favorite tarot card, the Nine of Swords, which represents overcoming the daily challenges everyone must face. No detail was overlooked in bringing this brand and the premium rosé to life. The group chose a tall, sleek extra flint bottle with an elongated neck, designed for an easy holding experience while socializing and with glass occupying another hand. Post also wanted to create a solid custom closure for the bottle with ‘battlements’ inspired by a medieval castle near the vineyard. It took several months of multiple prototypes for the group to settle on a fully sustainable glass closure with the signature No. 9 created to encourage re-use of the bottle.
Maison No. 9 is a 2019 Méditerranée IGP, 45 percent Grenache Noir, 25 percent Cinsault, 15 percent Syrah, and 15 percent Merlot, easily identifiable by its soft, light “Provencal Pink” color that shines through the sleek, slender, sustainable all-glass packaging. Intense and inviting aromas of freshly picked fruit, such as ripe pineapple, pear and strawberry, meet hints of sweet French desserts once uncorked. The clean, dry, crisp finish is balanced and round with a texture that is mouthwatering and savory, perfect for drinking on its own or with a variety of dishes.
Maison No. 9 will be available online and in stores nationwide beginning in June. Maison No. 9 will be available in three sizes: 750mL, 1.5mL and 3L, with suggested retail pricing of $21.99, $44.99, and $89.99.
Visit maison9wine.com for pre-sale information and all the latest news from Maison No. 9 wine.
