Macanudo Inspirado has partnered with Barstool Sports, a sports lifestyle platform, as the official cigar of the Barstool Classic Golf Tournament, which begins on March 29 at the Innisbrook Island Course in Palm Harbor, Florida.
Barstool Sports is a next-generation media company that combines sports with pop culture to engage fans through innovative programming that spans digital and experiential activations.
This year, Barstool Classic will consist of 20 stops with 26 events in 19 different states, plus a four-day Championship at Pinehurst Resort. This is the third year of the Barstool Classic, with all of the tournaments now sold out for this year. Through its sponsorship, Macanudo will deliver brand experiences at all 26 qualifying tournaments and the four-day Championship. A national online sweepstakes and in-store events will also be launched to expand the program’s reach throughout the country.
In a press release, Macanudo brand manager Steve Abbot commented: “Barstool Sports bucks the typical conventions of sports programming to reach a wide range of adults, especially those entering the handmade cigar category. Our partnership with them is a game changer within the premium cigar category because it provides us with ability to connect with the next generation of cigar aficionados unlike any other handmade cigar brand has done before.”
Macanudo Inspirado will have a branded mobile humidor onsite at each tournament. Laurel Tilley, Macanudo’s brand ambassador, will be onsite at most tournaments to host Macanudo Inspirado brand experiences where she will assist with cutting and lighting Macanudo Inspirado cigars and share her top tips to help make all cigar smokers look like pros. Additionally, Macanudo Inspirado content will be posted to Barstool Sports social feeds and vice versa throughout the tournament.
To help support the new partnership, Macanudo will be running the Macanudo Inspirado Barstool Sports Online Giveaway, which will feature monthly prizes and a grand prize. From May through September, a monthly drawing will be held with one winner will receiving a 250-count stainless steel humidor complete with Spanish cedar shelves and a soft-touch digital thermometer. In September, two grand prize winners will each receive a Macanudo Inspirado Barstool Sports Limited Edition Golf set consisting of TaylorMade golf clubs as well as a co-branded golf bag and head covers featuring the Macanudo and Barstool Sports logos. The giveaway can be entered at macanudo.com/barstool. Events at select cigar shops across the country will also be held where attendees can win Macanudo and Barstool Sports swag.
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