Two years ago, Joya de Nicaragua marked its 50th anniversary with the release of its most emblematic blend to date–the Cinco Décadas. This cigar was inspired and handcrafted as a tribute to all of those that have shaped the company and the Nicaraguan cigar industry.
Since its conception, Cinco Décadas’ various vitolas have been named after different historic icons: Diadema was the first cigar shape ever made at the factory, El Fundador was made in tribute to the founders of the company, and El General was made in memory of one of Nicaragua’s tobacco pioneers. This year, Joya de Nicaragua is introducing yet another size–El Doctor, a 6 x 52 torpedo that honors Dr. Alejandro Martínez Cuenca, Joya’s visionary chairman and owner since the early 1990s.
“Giving identities to these special products is one of the most exciting things we do when we are about to release one of these gems that we have created at the factory. With Cinco Décadas it hasn’t been easy, as we want to recognize all the important icons or milestones that have shaped our history in the last five decades. For me it was very touching when our agency and marketing team proposed to me to name this vitola after my father, because it was a realization of how much he has been an influence to all of us,” says Juan Ignacio Martínez, executive president of Joya de Nicaragua.
Joya de Nicaragua Cinco Décadas El Doctor will begin shipping August 2020. Only 600 boxes of this cigar will be sold exclusively in the U.S. and it will only be available at retailers that are part of Drew Estate’s Drew Diplomat Retailer Program. Cinco Décadas El Doctor is expected to have an MSRP of $200 per box, or $20 per cigar. In addition, 600 boxes of each of the other sizes in the Cinco Décadas series will begin shipping shipping to retailers in August.
“Cinco Décadas is the cigar we are most proud of in Joya de Nicaragua. We are truly limited in the amount of cigars we can roll in this blend, because we use our most talented torcedores and because we use the best tobacco in our factory. Our plan is to release one new size every year until the next big anniversary, but this year we may have another surprise, so stay tuned,” adds Daniel Barrios, global commercial director of Joya de Nicaragua.
For all the latest news from Joya de Nicaragua, visit joyacigars.com.