Shut the Box is a traditional American game that Joya de Nicaragua’s Dr. Alejandro Martínez Cuenca has become obsessed with and is always looking for someone to challenge him with a game. It was back in 2012 when he played his first game of Shut the Box while on tour, visiting Havana Mix Shop in Memphis, Tennessee.
“I never thought that day I would discover one of my now favorite pastimes, and moreover, that 8 years after, my team would come up with the idea of making a cigar box that transforms into it. The best of all is that now I’ll find it in cigar lounges across America when I visit,” explained Dr.Cuenca, chairman of the board, explains.
For its latest release, Joya de Nicaragua combines Cuenca’s favorite game with the one of the company’s oldest and most successful blends of all time, Antaño. First launched in 2001, Antaño is considered by many to be the first real full-bodied Nicaraguan puro cigar on the market by many cigar enthusiasts. This cigar features a Nicaraguan Habano wrapper, Nicaraguan binder and fillers and is described by the company as an ultra robust, spicy smoke with an earthy finish, unbridled body and aroma, making for an unforgettable smoking experience.
Antaño Shut the Box Limited Edition is a special gift from Fábrica de Tabacos Joya de Nicaragua to its loyal cigar smoking customers that have supported the brand for over two decades. Joya de Nicaragua has produced 500 collector’s edition boxes of each of the two most popular vitolas in this blend, Joya de Nicaragua’s signature Gran Cónsul (4 3/4 x 60) and Robusto Grande (5 1/2 x 52). After the cigars in the box have been smoked, the box itself can be transformed and used to play a game of “Shut the Box.” Gran Cónsul will have an MSRP of $182 per box, or $9.10 per cigar; the Robusto Grande will have an MSRP of $169 per box, or $8.45 per box.
“For many years we have been thinking about ideas on how to make our empty boxes be useful after all cigars are smoked, and this is how we decided to let people have some fun. At the moment, we didn’t know we were going to be bringing to smokers a special game so useful these days that we have to stay longer at home,” commented Juan Ignacio Martínez, executive president of Joya de Nicaragua.
Antaño Shut the Box will be available in tobacconists beginning in June 2020. It will come in 20-count boxes with cigars, two dice, and instructions for how to play the game.
For all the latest news from Joya de Nicaragua, visit joyacigars.com.