The Joya line-up represents the adventurous and non-traditional side of the “Most Nicaraguan Cigar.” With it, Joya has pushed the limits of their factory and showcased the many sides of their people and products, varying from mellow and flavorful blends like Joya Cabinetta, going through fun and friendly cigars like Joya Red, and more sophisticated complex like Black.
The national release of Joya Silver is a shining representation in the Joya family of their continuous quest for a truly unforgettable smoke. Silver is a box pressed cigar that delivers a dynamic complexity of fresh spice, chocolate and cherry notes. Its oscuro upper-priming wrapper showcases the perfect complement between the richness of the Nicaraguan fillers and the refined sweetness of the Ecuador grown wrapper and Mexican binder. The result is a medium to full body smoke that achieves an indulging matching of flavors.
“With each Joya, we’ve aimed to cater to modern aficionados by accompanying them through their smoking journey, from beginners to connoisseurs,” says Juan Martinez, executive president of Joya. “The line-up represents an evolution of flavor and complexity, each blend being a distinct and peculiar perspective of Nicaraguan tobacco fused with leaves from other origins. Another feature of our Joya line is that it comes at incredible retail price. With Joya Silver we’re expanding this experience with a medium to full blend. Together, with already popular Joya variants, Silver will continue to generate excitement among modern smokers and make their taste exploration much more rewarding.”
“In the year of our 50th anniversary, we want to be recognized as a cigar factory that delivers the expected timeless quality of a Nicaraguan cigar, but that is also willing to evolve and take on new challenges,” says Mario Pérez, general manager of Joya. “On top of creating a cigar for the Joya Line with a more complex flavor profile, we wanted to create a strong visual impact. Joya Silver’s packaging is probably the edgiest in our portfolio, making it a smoke that shines.”
Joya Silver will be available in four sizes:
Ultra 6 1/4 x 46, MSRP $6.30/stick
Toro 6 x 52, MSRP $7.80/stick
Corona 5 1/4 x 42, MSRP $6.30/stick
Robusto 5 x 50, MSRP $7.10/stick
Joya Silver will be available to all US retail shops during the upcoming IPCPR 86th Annual Convention and Trade Show in Las Vegas in July 2018. As usual, Drew Estate will distribute the brand in the USA as part of their exclusive agreement.
Joya de Nicaragua Commemorates its 50th Anniversary with CINCO DÉCADAS
Because fifty years as pioneers and leaders of the Nicaraguan cigar industry deserve a superb tribute, Joya de Nicaragua is proud to present Cinco Decadas. It’s a cigar not only made with an exclusive collection of tobaccos but also with fifty years of accumulated knowledge, experience and resilience unique to the first tobacco factory to craft premium handmade cigars in Nicaragua.
Joya de Nicaragua isn’t just a cigar company; it’s a lifeline, it’s a struggle, it’s the will to forge ahead and renew – it is Nicaragua itself. Since day one, Joya’s strength has lied in its people, who have always been committed to achieving the highest levels of excellence. Joya sets the standard for Nicaraguan cigar quality, showing consumers what it means to be the most Nicaraguan cigar. Cinco Decadas is about celebrating being first, being best or just being. It is a testament of the ultra premium quality that characterizes the Joya family, made exclusively with prime extra-vintage leaves. It carries an immaculate balance accompanied by sweet and spicy notes. Its silky smooth smoke delivers a rich and fulfilling experience.
“Cinco Decadas is a Nicaraguan cigar of unparalleled elegance,” says Dr. Alejandro Martínez Cuenca, owner and chairman of Joya de Nicaragua.”This cigar is intended to celebrate a special moment in our company’s history and offer an opportunity to pause, reflect, give thanks – and look to the future.”
“It is our most memorable milestone yet and the most memorable of celebrations always require that you rise to the occasion. That’s what Cinco Decadas represents. We want consumers to know that in Cinco Decadas, they will find a cigar so premium that the fact that there’s one in the humidor, will be enough to celebrate,” said Dr. Martínez Cuenca.
Cinco Decadas comes in an exquisitely crafted ivory-white and gold lacquered box of 10 cigars. Each unique element of its packaging also reflects the value and artistry behind this masterpiece, from its gold embossed leaves, to the special 50th Anniversary security seal that guarantees its exclusive origin, the Joya de Nicaragua factory.
At this time, Cinco Decadas will be available in two vitolas only, as a tribute to the first formats to ever been rolled at the Joya production floor back in 1968: Diadema (6 x 54) with an MSRP $19.99, and El General (7 x 50) with MSRP $18.99.
Cinco Decadas will be a limited on-going production of 5,000 boxes in year one available only in selected markets around the world. 3,000 of these boxes will be available in the USA, exclusively for DDRP shops during the upcoming IPCPR 86th Annual Convention and Trade Show in Las Vegas in July 2018. A limited allocation will be available to the rest of the world starting in late July.