Joya de Nicaragua’s Número Uno is one of the company’s ultra-premium cigar offerings and has received many accolades and awards since its release in the summer of 2019. This year, Joya is planning to release only one batch of 1,600 boxes of Número Uno to the U.S. Of this limited release, 800 boxes of the original L’Ambassadeur and 800 boxes of Le Premier will begin shipping in July 2020 exclusively for brick and mortar retailers that are part of Drew Estate’s Drew Diplomat program. A small amount will also be released to global markets.
“We would love to produce more Numero Unos, but we have a limited output in the factory. Each vitola is crafted just by one couple of rolera and bonchero, the ones that have the skills to deliver such delicately perfection . Then, you have the fact that we are very picky when it comes to selecting the best tobacco leaves that will go in this cigar,” mentioned Mario Pérez, head of Fábrica Joya de Nicaragua S.A.
Número Uno features a silly and delicate Ecuadorian Connecticut wrapper over Nicaraguan binder and filler tobaccos. It’s a medium-bodied cigar with a complex and elegant flavor profile, according to the company. The flavor notes are creamy and complemented with light pepper. Número Uno Le Premier is a 6 7/8 x 48 Churchill cigar that will come in 25-count boxes and will have an MSRP of $414.93 per box. Número Uno L’Ambassadeur is 6 5/8 x 44. Updown Cigars in Chicago, IL, will have an exclusive release of Número Uno, L’Attaché, measuring 5 1/2 x 42.
“Número Uno is a very special product for us; we always say it’s the dream of any cigar maker, as we responded to the market’s desires to have this product. It represents the pride of our country, as this was the blend that we created to honor the most important guests, and now it is sold only in the best brick and mortar stores around the world,” said Juan Martínez, executive president of Joya de Nicaragua.
Le Premier will be showcased within some of Drew Estate’s upcoming virtual events and meetings throughout the summer.
“We decided not to stop any of the new product releases we had in our pipeline for 2020, it was harder to get them here in time for the summer after having the factory closed for some days, but we made it happen because we owed it to our workers, but especially to our customers, our friends around the world that are fighting to keep their businesses afloat. It is a testament to our hope in the future, to our historic resilience of overcoming difficult situations,” said Dr. Alejandro Martínez Cuenca, Chairman.
For all the latest news from Joya de Nicaragua, visit joyacigars.com.