The cigar culture in Asia has been growing year after year, so much so that Joya de Nicaragua is rolling out a special release specifically for the Asian market. In a press release, Joya de Nicaragua announced the upcoming release of Cuatro Cinco-Edición Asia. This cigar is being released in partnership with Hong Kong-based Cigraal and will be available exclusively in East Asia.
This special release will be a limited edition product made available in 10-count boxes with only one thousand boxes being released. The blend uses the Cuatro Cinco Reserva Especial blend and Joya de Nicaragua’s signature Gran Consul size (4 3/4 x 60). The blend features a Nicaraguan Criollo wrapper, select Grade A fillers aged within vintage white oak barrels used in a world renowned run distillery. The end result is a medium to full-bodied smoke that has subtle notes of wood and leather and a complex flavor profile of dark cocoa, sweet marzipan and a sweet, velvety-smooth finish.
Juan Ignacio Martinez, executive president of Joya de Nicaragua, commented: “We wanted this masterpiece to revolve around Pixiu, a Chinese hybrid mythical creature beloved to be a protector and wealth promoter, and is a figure ever-present in powerful and grandiose feats of victory in battle, representing the values of courage and resilience that are common between our Nicaraguan and Asian futures. This is not about cultural appropriation; on the contrary, is an expression of cultural interconnection and profound friendship. We want to share with Asian cigar connoisseurs one of our cigars we feel the proudest of, and with it all the positive things Pixiu and the Chinese Lucky Clouds can give them and us.”
To introduce the limited edition cigar, Martinez and Eric Piras, founder of Cigraal and exclusive distributor for China, Hong Kong, Macau and Vietnam, will host a live stream event on Joya de Nicaragua’s Instagram account on May 6, at 7 p.m. (GTM).
More information on this release can be found at cigraal.com. Additional information on Joya de Nicaragua can be found at joyacigars.com.