It’s that time of year again–Bricktoberfest! The annual event put on by J.C. Newman Cigar Co. that celebrates all things Autumn and Brick House related is set to kickoff in October with a promotion that will excite both cigar retailers and consumers around the country.
J.C. Newman is partnering with retailers nationwide to offer a special on Brick House cigars. With every purchase of seven Back House Cigars of any variety at participating retail locations, consumers will receive a Bricktoberfest 2020 Stein. There’s also a social media push that cigar consumers can take part in: when users on Twitter, Facebook or Instagram post a photo of a Brick House cigar and use the hashtag #Bricktoberfest, they will be entered to win one of four weekly prizes, including a J.C. Newman 125th Anniversary backpack, ashtray and cutter, a Brick House humidor, travel and other swag items.
“This promotion has been a yearly success for us, our Brick and Mortar partners, and a lot of fun for our consumers,” said Cristal Lastra, vice president of sales and marketing at J.C. Newman. “We’re looking forward to the ways in which everyone will get creative on social media and we can’t wait to have a big toast at the end of October with our steins! Prost!”
Bricktoberfest kicks off on Oct. 1, 2020 at participating retailers. The social media content will run for the entire month of October with winners chosen weekly. For a list of participating retailers, visit jcnewman.com/bricktoberfest-2020.
For all the latest news from J.C. Newman Cigar Co., visit jcnewman.com.