El Artista Cigars has launched Artista Studio Works, a collaborative effort between the El Artista Factory and Dominican artists from all mediums. Artista Studio Works aims to bring the life and culture of the Dominican Republic to the rest of the world through works of art and inspiration.
“We make tobacco and cigars, and that is our art,” says Radhames ‘Ram’ Rodriguez, President of El Artista Cigars. “But there is so much artistic expression around us here on the island and I wanted to make an opportunity to share that with anyone who is curious about the Dominican Republic; we are so much more than just tobacco.”
“Artista Studio Works aims to discover talent, bring the artist into the studio and allow them to interpret the factory, our brands, or the general cigar lifestyle. In that way, we hope to support, uplift, and generate interest in the artist and in the wonderful community of artists here on the Dominican island,” says Kevin Newman, director of marketing & sales for El Artista Cigars.
The first artist to join Artista Studio Works is René Peña, an accomplished Dominican painter that describes his style as simple realism, abstract and colorful.
“René made for us two brand new works, one of David Ortiz and the other of Buffalo TEN. These are incredible works of oil on huge canvas that will be transferred to artwork and merchandise for the cigar smoking public. We are so very excited to bring these items to the light of day and to showcase René in this way,” comments Rodriguez.
Newman added: “Our intention was to showcase our first artist, René, at this years PCA however it did not work out in the way we had hoped.”
Peña has already created some artwork that are available on 3-panel wall art (20 x 18) and that will be given away as promotional materials to retailers. Also, 50-count humidors will be signed by Peña and will be available for sale to retailers on Dec. 1, 2020. Humidors are limited to 200 pieces and are priced at $150 for the Buffalo TEN humidor and $190 for the David Ortiz version.
For all the latest news from El Artista Cigars, visit elartistacigars.com.