Drew Estate doubles down on its Tins
Drew Estate announces the national release of the Tin product line extensions to Undercrown, Deadwood, La Vieja Habana, Isla del Sol, Ambrosia and Kentucky Fire Cured. Joya de Nicaragua also features three tin extension with two Joya products and Antano 1970. The entire Tin product collection will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow held July 14-17 in Las Vegas, Nevada.
- Undercrown Sun Grown Coronets (4 x 32) MSRP $90 / 50ct sleeve, MSRP $18 per tin, shipping November 2018
- Deadwood Baby Jane (4 x 32) MSRP $90 / 50ct sleeve, MSRP $18 per tin, shipping November 2018
- La Vieja Habana Maduro Bomberito (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- La Vieja Habana Shade Bomberito (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- La Vieja Habana Habano Bomberito (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Isla del Sol Sun Grown Breve (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Isla del Sol Maduro Breve (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Ambrosia Clove Tikis (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Kentucky Fire Cured Sweet Ponies (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping July 2018
- Kentucky Fire Cured Swamp Thang Ponies (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping November 2018
- Kentucky Fire Cured Swamp Thang Sweet Ponies (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping November 2018
- JOYA Black (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- JOYA Red (4 x 32) MSRP $65 / 50ct sleeve, MSRP $13 per tin, shipping September 2018
- Joya de Nicaragua Antano (4 x 32) MSRP $90 / 50ct sleeve, MSRP $18 per tin, shipping February 2019
“When I walk into tobacconists around the country I am always checking to see if they have a Water Tower, demonstrating tremendous strategic partnership between us and advances the industry through really impactful merchandising,” says Jonathan Drew, founder and president. “We have been partners with Joya de Nicaragua for 10 years and their new tin lines doubles down on our shared vision of quality short smokes.”
Juan Martinez, president of Joya de Nicaragua, adds, “From our partnership, Drew Estate has guided us and pushed our boundaries as a factory. The new Joya and Antano Tins are another step in that direction of innovating and conquering the market by bringing the character of Nicaraguan tobacco to the mini’s format. We’re excited to be part of the Water Tower!”
Drew Estate releases Kentucky Fire Cured Sweets
Next up is the national release of Kentucky Fire Cured Sweets. Kentucky Fire Cured Sweets is a twist on the Kentucky Fire Cured Blend with a sweetened, savory tip.
Kentucky Fire Cured Sweets features Kentucky seed tobacco grown, and fire cured, in Hopkinsville, Kentucky, along with Nicaraguan fillers. The cigar is wrapped with a Mexican San Andres wrapper with a sweetened tip. The mouth feel on the cigar is like bacon maple goodness mixed with bourbon and barbecue.
“There are very few brands as dear to my heart as Kentucky Fire Cured,” says Drew. “I take particular pride in the creation of new premium market segments, which is clearly what we accomplished by peating Kentucky tobacco and blending it with Nicaraguan and other Central American tobaccos. We changed the game with Kentucky Fire Cured, and now we are taking an additional huge step in the name of innovation, science, and mankind with the national release of Kentucky Fire Cured Sweets. You gonna freak out when you try this hometown hero.”
- Kentucky Fire Cured Sweets Fat Molly (5 x 56) 10 ct soft pack (MSRP: $62.00)
- Kentucky Fire Cured Sweets Just a Friend (6 x 52) 10 ct soft pack (MSRP: $72.00)
- Kentucky Fire Cured Sweets Chunky (4 x 46) 10 ct soft pack (MSRP: $50.00)
For full coverage Kentucky Fire Cured Sweets and all of Drew Estate’s IPCPR national releases check out their 2018 #DEIPCPR promotion at drewestate.com/IPCPR. If you are attending IPCPR stop by for a smoke at the Drew Estate Booth (Booth #1814), and a cocktail under the Water Tower curated by John Drew Brands.
Drew Estate announces Undercrown Dojo Dogma release for Drew Diplomat Retailers
Drew Estate announces that the Undercrown Dojo Dogma will be returning to Drew Diplomat Humidors across the United States. “Dogma” was created originally to celebrate the one year anniversary of the online cigar community Cigar Dojo, a mobile application available on the Apple iTunes Store and Google Play Store.
The Undercrown Dojo Dogma features a tweaked blend of the original Undercrown Maduro Corona ¡Viva!, comprised of a Mexican San Andres wrapper, Connecticut stalk cut Habano binder, and Nicaraguan and Brazilian Mata Fina fillers. Unique from the core vitolas of the core line of Undercrown, the Dogma is box pressed in a 6 x 56 vitola packaged in a commemorative soft pack of 10.
“DE absolutely loves the Dojo community and app because it represents the finest in cigar fellowship and technology,” Drew says. “Dojo Dogma signifies our commitment to this distinguished community with a deep sense of purpose, as Dogma was created with intense, heartfelt passion. This is probably my favorite limited edition to date, along with the ShadyXV.”
The Undercrown Dojo Dogma will be released at the Rocky Mountain Cigar Festival on August 25, 2018 in Broomfield, Colorado with the team from Cigar Dojo, Drew Estate, and John Drew Brands.
Herrera Esteli Re-Branding
Drew Estate announces the rebranding of the Herrera Esteli flagship brand, as well as the national release of the Herrera Esteli Brazilian Maduro and Herrera Esteli Miami. The entire updated Herrera Esteli brand will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow.
The Herrera Esteli Brazilian Maduro features a dense Plantation Grown Mata Fina wrapper, over a Connecticut river valley broadleaf binder, with fillers from Nicaragua. Manufactured at La Gran Fabrica Drew Estate, the Herrera Esteli Brazilian Maduro was blended by Willy Herrera and is presented in 5 vitolas:
- Herrera Esteli Brazilian Maduro Robusto Grande 5 1/4 x 52 MSRP $227.94/Box of 25
- Herrera Esteli Brazilian Maduro Toro Especial 6 x 52 MSRP $241.94/Box of 25
- Herrera Esteli Brazilian Maduro Lonsdale 6 x 44 MSRP $231.94/Box of 25
- Herrera Esteli Brazilian Maduro Fino 6 x 52 MSRP $269.94/Box of 25
- Herrera Esteli Brazilian Maduro Short Corona Gorda 5 7/8 x 46 MSRP $203.94/Box of 25
The Herrera Esteli Miami is crafted by level 9 rollers from Cuba at the El Titan de Bronze on Calle Ocho in Little Havana, Miami, – Willy Herrera’s Family Factory and the oldest remaining Fabrica in Little Havana. Like the Short Corona size featured at the 2016 IPCPR Tradeshow, the complete Herrera Esteli Miami line is expertly crafted with a lavish Ecuadorian Habano Oscuro wrapper over a rich Ecuadorian Sumatran binder with select fillers from the Dominican Republic and Nicaragua. The new look of Herrera Esteli Miami features a black and gold color tone and is only available to Drew Diplomat Retailers in the following 5 vitolas:
- Herrera Esteli Miami Robusto Grande 5 x 50 MSRP $109.97/Box of 10
- Herrera Esteli Miami Toro Especial 6 x 52 MSRP $117.47/Box of 10
- Herrera Esteli Miami Lonsdale Deluxe 6 1/2 x 44 MSRP $112.97/Box of 10
- Herrera Esteli Miami Piramide Fino 6 1/2 x 54 MSRP $127.47/Box of 10
- Herrera Esteli Miami Short Corona Gorda 5 3/4 x 48 MSRP $97.97/Box of 10
Willy Herrera, Master Blender of Drew Estate says, “The Herrera Brazilian Maduro is my expression of the floral and earthy Brazilian Mata Fina tobacco. We use it typically as a binder or accent tobacco in the filler but I wanted to showcase its dynamic and unique texture. I really like the black and gold color tone of the Herrera Esteli Miami and how it fits into the brand portfolio with multiple vitola expressions in the Miami blend. Working with my family on this brand takes me back to my blending roots and sincerely excites me.”
The Herrera Esteli Habano and Herrera Esteli Norteno are receiving a new look for IPCPR 2018. Each will be presented in unified Herrera Esteli Branding and will now be packaged in 25 count boxes.
Willy Herrera adds, “The uniform packaging for the Herrera Esteli line has elements of classic Cuban inspired branding mixed with modern simplicity. I loved the classic cabinet boxes, but it was time to partner with our retail tobacconists and create a more cohesive space for Herrera fans to find my blends on the shelf.”
Herrera Esteli Habano blend features an Ecuadorian Habano wrapper, Honduran Binder, and filler leaves from Nicaragua, presented in the following core vitolas:
- Herrera Esteli Habano Robusto Grande 5 1/4 x 52 MSRP $227.94/Box of 25
- Herrera Esteli Habano Toro Especial 6 x 52 MSRP $241.94/Box of 25
- Herrera Esteli Habano Lonsdale 6 x 44 MSRP $231.94/Box of 25
- Herrera Esteli Habano Piramide Fino 6 x 52 MSRP $269.94/Box of 25
- Herrera Esteli Habano Short Corona Gorda 5 7/8 x 46 MSRP $203.94/Box of 25
Herrera Esteli Norteno blend showcases extensively aged tobaccos from the Esteli, and Jalapa growing regions of Nicaragua, coupled with a spicy Honduran binder, and a rich, bold Mexican San Andrés maduro wrapper in the following core vitolas:
- Herrera Esteli Norteno Robusto Grande 5 1/4 x 54 MSRP $227.94/Box of 25
- Herrera Esteli Norteno Toro Especial 6 x 52 MSRP $241.94/Box of 25
- Herrera Esteli Norteno Lonsdale 6 x 44 MSRP $231.94/Box of 25
- Herrera Esteli Norteno Piramide Fino 5 x 50 MSRP $269.94/Box of 25
- Herrera Esteli Norteno Short Corona Gorda 5 7/8 x 46 MSRP $203.94/Box of 25
They will no longer be supporting the 28 and 75-count refillable display trays, or the 25-count refill bundles for tobacconists. Condensing to only 25-count boxes across the entire brand except for our limited production vitolas is their vision of creating a cohesive brand experience. As they continue to collaborate with fine tobacconists around the country as well with their Tienda Exclusivas they will also be updating the branding.
