Drew Estate is commemorating 10 years of Undercrown with the special release of Undercrown 10, a bold new ultra-premium addition to the Undercrown cigar line that includes the Maduro, Shade and Sun Grown expressions.
The elegant packaging for the Undercrown 10 reinforces the pride Drew Estate has in the Undercrown’s decade-long history. To match the elegant “All Decked Out” packaging, the actual Undercrown 10 cigar’s blend is described as being a “complex, rich and bold blend of ultra-premium aged tobaccos that include a high priming of Mexican San Andres dark wrapper, the very finest Broadleaf binder from the Connecticut River Valley, and a tripa blend of select and rare Nicaraguan tobaccos.”
“Undercrown is a noble prince of a brand, both humble and loyal, who is now to become a king,” says Jonathan Drew, president and founder of Drew Estate. “The new Undercrown 10 expression represents its super-premium platform, sealing the brand’s destiny … as the good king whose brand promise is gratitude for our talented team at La Gran Fabrica. The new Undercrown 10 is so incredibly important to Drew Estate that we gave it two slogans, ‘A Decade of Dedication’ and ‘All Dekked Out.’ Add those two slogans to ‘Born on the Factory Floor,’ and the Shakespeare really unfolds.”
Undercrown 10 will be presented in four different sizes: Toro (6 x 52), Robusto (5 x 50), Corona (5 x 43) and Corona Doble (7 x 50), each available in 20-count boxes. Also, there will be a limited-edition Undercrown 10 “Factory Floor Edition” Lonsdale (6 x 46) that will debut in July. The Undercrown 10 Factory Floor Edition is packaged in a commemorative 20-count box that includes a unique “tobacco leaf library” that offers cigar enthusiasts a chance to see, smell and touch the leaves that Drew Estate’s torcedores chose for Undercrown 10’s new blend. Drew Estate also created an Undercrown 10 Tuani Belicoso (6 x 52) that will be available exclusively in a special 2-count coffin box. This cigar will only be available at Undercrown 10 events hosted by Pedro Gomez, Drew Estate Factory Spokesman.
“Undercrown 10 offers smokers an experience of Mexican hot chocolate … naturally sweet with hints of raisin and cacao … waves of intense black pepper … along with notes of sun-dried cherries, espresso, woodiness and earthiness,” Gomez explains.
Undercrown 10’s core vitolas will begin appearing in tobacco retail stores beginning in May. The Undercrown 10 Factory Floor Edition will debut in July with an MSRP of $272 per box.
For all the latest news from Drew Estate, visit drewestate.com.
