Davidoff Cigars is relaunching its Zino cigar line. With a new motto, “Live life from A to Z,” the newly revamped Zino brand is crafted for spontaneous cigar smokers that are looking to discover the unknown.
“The new Zino brand is inspired by people who celebrate a lifestyle and state of mind driven by experiences, open-mindedness and an unwavering curiosity,” says Edward Simon, chief marketing officer at Oettinger Davidoff AG. “Zino Davidoff himself was a restless pioneer of the tobacco world and, when he set out to learn and gather experiences around the globe, he was only 19 years young. While creating the new Zino cigar brand, we aimed to suit Zino Davidoff’s sense of discovery and spirit to live in the moment, and are very excited about the result. The blend of the new Zino Cigars is sure to please those who look for earthy taste profiles with spices and some sweetness.”
For the rebranding, Davidoff opted for a striking yellow color to help the brand stand out on shelves. In addition to 25-count boxes, Zino will come in four-count freshpacks designed specifically for those cigar enthusiasts who are on the move or that want to share an exceptional smoke with a group of friends. Zino will be available in premium tobacconists as well as convenience-stores.
Zino cigars comes in three sizes: Short Topedo (4 x 52), Robusto (5 x 54), and Toro (6 x 50). All of the different sizes feature the same blend that is comprised of filler tobaccos from Honduras, Nicaragua and the Dominican Republic and is brought together with a Nicaraguan binder and finished with an Ecuadorian wrapper. This medium-bodied smoke’s flavor profile consists of fresh peppers, cram and a hint of milk coffee that will appeal to a wide range of palates.
The new Zino cigars will be available beginning in May 2021.
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