Have you ever thought to yourself, “You know what’s missing from this Mountain Dew? Alcohol!” then you’re in luck. Boston Beer Company has collaborated with PepsiCo for something the world never asked for but is about to have–Hard MTN Dew!
Those of legal drinking age can look forward to bold flavors and distinctive branding when Hard MTN Dew hits store shelves. These will have an alcohol by volume (ABV) of 5 percent, fitting for most occasions where adults are looking to turn up (responsibly, of course!) This new flavored malt beverage (FMB) will be marketed to adults of legal aged and merchandized with other alcohol beverages.
“For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” said Kirk Tanner, PepsiCo Beverages North America CEO. “The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect.”
“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages. The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion dollar brand, will deliver the excitement and refreshment that drinkers know and love,” said Dave Burwick, Boston Beer’s CEO.
Hard MTN Dew is expected to be released in early 2022.
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