Shhh! It’s a surprise. Alec Bradley to name “mystery” release at IPCPR 2018!
Hot off the heels of Alan Rubin’s sons, Alec and Bradley, announcing, “Blind Faith”, their debut release, as second-generation cigar makers, Alec Bradley Cigar Co. is announcing its own “mystery” release at the International Premium Cigar & Pipe Retailers (IPCPR) Trade Show in Las Vegas, Nevada beginning July 13.
New School Innovation/Old School Excitement
Alec Bradley Cigar Co. prides itself on inspiration and innovation. Bucking the trends of the Premium Cigar Industry, the company has decided to announce a release, but keep it a mystery, providing very little detail prior to exhibiting it at the show.
“We want our tobacconist partners and our fans around the world to get just as excited as we are about this very special Alec Bradley release,” founder, Alan Rubin said. “That’s why we’re teasing it. There is something to be said about the old days in this business and the meaning of IPCPR. Retailers were eager to get to the show and see new products, so they could go back to their customers and say ‘Hey, check this out’. I want to bring that magic back to the show.”
Alec Bradley Cigar Co. invites all attendees of IPCPR to visit their booth – #2130 to get the first glimpse of their new release. At this time, they are confirming that the cigars are being made at the famed Raices Cubanas Factory in Danli, Honduras. Amongst the many award-winning cigars in the Alec Bradley portfolio, the 96-Rated ‘2011 Cigar of the Year,’ Alec Bradley Prensado was and continues to be produced at Raices Cubanas.