Alec Bradley Cigar Co. today announced the Global Release of the Alec Bradley Project 40. The brainchild of Alec Bradley founder, Alan Rubin- Project 40 is not just a line, but a concept representative of the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body.
“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body,” said Rubin. “Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40.”
Rubin believes that similar to music, cigars have a calming effect that allow connoisseurs to feel in control and rewarded. Specific tobaccos were curated and blended to achieve a cigar showcasing the qualities that Project 40 represents.
To bring this concept to life in Premium Cigars, Alec Bradley Project 40 required a proper blend and value proposition.
The competitively priced Project 40, Rubin explained, allows consumers with many different palates and different budgets to partake in the experience and understand the concept that this line has been created for every cigar smoker to enjoy. Rubin’s mantra for Alec Bradley Project 40 is ‘Take control of your happiness’.
The smooth, flavorful and approachable Project 40 blend features premium Nicaraguan fillers, a Habano Brazil binder and a distinctive, reddish-hued Colorado wrapper from Nicaragua.
Project 40 is being presented in eye catching bright white 20 count boxes featuring the ‘Alec Bradley’ and ‘Project 40’ logos and will be available in four sizes.
The vitolas are named after their dimensions- 05.50 (MSRP $5.25 per cigar), 06.52 (MSRP $5.50 per cigar), 07.50 (MSRP $5.99 per cigar) and 06.60 (MSRP $5.99 per cigar).
Alec Bradley Project 40 is being produced at J Fuego Cigar Co De Nicaragua in Esteli.
Project 40 will begin shipping to Tobacconists globally in May.