First came Blind Faith; then The Gatekeeper; now its Kintsugi, the third full scale line from Alec & Bradley cigars.
Alec & Bradley came onto the scene in 2018 as an offshoot of Alec Bradley Co. Run by brothers and second generation cigar makers Alec and Bradley Rubin, Alec & Bradley has set out to bring something new to Alec Bradley Cigars’ portfolio and to the premium cigar industry in general. Kintsugi continues that mission, described as a medium-bodied cigar that will be a must-try for cigar enthusiasts.
The name of the cigar (pronounced Kint-Su-Gee) is inspired by a 15th century Japanese shogun who dropped his favorite vase, causing it to shatter to pieces. He loved the vase so much that he immediately ordered artisans to reconstruct it with gold and silver lacquer, a move that made it more beautiful than it was before the fall. This story is similar to that of the premium cigar industry for the Bradley brothers, who see it as fractured currently but having the potential to come back together better than it was before.
“Unfortunately, the cigar industry seems to be a bit fractured right now,” commented Bradley Rubin in a press release. “We are all fighting to reduce or eliminate regulation, but there is little consensus on how to achieve this. We can all learn from the Kintsugi story. We are all better together. The passion behind premium cigars is the gold lacquer that binds.”
Alec Rubin added, “We are honoring Kintsugi through our artform, cigar making. Bradley and I hope that if we spread the story and spirit through our cigars-colleagues and enthusiasts may one day embrace the tradition and come together for a common cause.”
Alec & Bradley Kintsugi features a silky-smooth Habano wrapper, a Nicaraguan and Honduran binder and filler tobaccos. Its box will be adorned with a golden filled-in crack pattern, mimicking that of the vase in the shogun’s story. The bands and labels within the box will take cues from traditional Japanese themes and artwork. The cigar will be made at Raices Cubanas Factory, located in Danli, Honduras. Kintsugi will be available in four sizes: Robusto (5 x 50), Toro (6 x 52), Gordo (6 x 60) and a size to be disclosed at a later date. Alec & Bradley will announce shipping dates and sales prices at a later time, though they expect the cigar will be available mid-May to early-June 2020.
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